Elephant Village is an elephant sanctuary in Luang Prabang, Laos. It's operation is funded entirely by tourism. Its mission is to provide an alternative, less demanding way of life for some of Laos' captive elephants. I helped improve welfare standards for the elephants at Elephant Village by changing the way people interact with the them. We wanted to move away from elephant riding and focus on more personal one-on-one interactions that included feeding, washing, and simply walking with an elephant. We ran the "intimate one-on-one experience" campaign to relay this change. This particular piece was a billboard that was put up in town. The design is very simple and minimalistic, focusing on the rare one-on-one interaction that visitors can have with an elephant.